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Marketing

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Medical Schools Grades for Resistance to Pharma Marketing

Image via Wikipedia

Only 21 of 150 medical schools surveyed by the American Medical Student Association (AMSA) have strong policies (either graded A or B), against the pharmaceutical industry marketing to medical students.
Marketing to doctors has been estimated at $28 billion to $46 billion per year, with additional promotion by the medical. This equates, conservatively, to [...]

Microbia Changes Name to Ironwood Pharmaceuticals

I wonder how much they paid for this marketing advice. It sounds like a golf course management company.